Inside “Make It Possible”: ACE’s Campaign Behind the Education Freedom Tax Credit (EFTC)
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“Make It Possible” in the News
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Featured Research
Research Infographic
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MAKE IT POSSIBLE OVERVIEW
Fact Sheet · PDF
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EFTC OVERVIEW
Fact Sheet · PDF
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ACE FACT SHEET
Fact Sheet · PDF
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Press Release
ACE Scholarships Launches “Make It Possible” Campaign to Expand Awareness and Educational Opportunity Nationwide
ACE Scholarships, a national Scholarship Granting Organization (SGO), with over 25 years of experience, launched “Make It Possible,” today as part of an eight-figure national marketing campaign to help build awareness of the Education Freedom Tax Credit (EFTC) and engage taxpayers in learning how they can expand educational opportunity for children.

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Campaign Creative Assets
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ASTRONAUT-1
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ASTRONAUT-2
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ENGINEER-1
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VIOLINIST-1
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VIOLINIST-2
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STATE OF EDUCATION FREEDOM
PDF · 2 pp · 86.3 MB
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MAKE IT POSSIBLE OVERVIEW
PDF · 1 p · 1.5 MB
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EFTC OVERVIEW
PDF · 1 p · 800 KB
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ACE FACT SHEET
PDF · 1 p · 166 KB
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WEB BANNERS MOCKUP
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MOBILE MOCKUP
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BILLBOARD MOCKUP
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Interview an Expert
Request an interview with the people shaping the Education Freedom Tax Credit and Make It Possible.
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Chief Executive Officer, ACE Scholarships
Norton Rainey
A longtime champion of educational opportunity, Norton has led ACE’s expansion across multiple states, helping tens of thousands of lower-income students access quality private education. Under his leadership, ACE has helped advance major educational freedom policy, including tax credit and ESA initiatives.
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Chief Marketing Officer, ACE Scholarships
Kristy Badger
Kristy brings more than 20 years of advertising agency and in-house marketing leadership, including work for Fortune 500 clients, NBA/WNBA teams and NBCUniversal brand portfolios. She co-founded Ready. Set. Pivot. and serves on the board of SHATTR.
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EFTC Policy Expert · VP of ACE Services
Jackie Guglielmo
Jackie oversees the design, implementation and support of educational freedom initiatives nationwide. She brings nearly 15 years in education, including serving as Executive Director of Indiana’s ESA program and leading the launch of Utah’s Fits All Scholarship. She began her career as a special education teacher.
For interview requests, contact [email protected].
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