Families are seeking more educational opportunity
The start of a new school year brings a familiar ritual: Backpacks are packed, first-day photos are snapped, and families send children to school with optimism about the year ahead. That optimism is backed by a significant investment. This year, American families are expected to spend more than $43 billion preparing for school — a reflection of how deeply parents believe education can shape their children’s future.
That hope is real, but so is the frustration many families feel. 62% of Americans think K-12 education is on the wrong track nationwide, and only 37% believe K-12 schools are headed in the right direction. Those numbers should not be read as an indictment of teachers or local schools. They point to something more constructive: families need resources so students can access learning opportunities and thrive.
October 2026
Key insight: Learn why thousands of tax professionals are mobilizing around a new federal education tax credit. What's at stake: Public school systems and private education advocates face a massive shift ...
October 2026
US school-choice advocates are launching a $10 million-plus marketing campaign to push President Trump’s tax-credit-fueled initiative to create more student grants. Taxpayers can contribute up to $1,700 individually or $3,400 for ...
October 2026
As the new federal Education Freedom Tax Credit prepares to launch in 2027, school choice groups are gearing up for unprecedented growth. ACE Scholarships, a scholarship granting organization (SGO) based in Colorado, announced its multimillion-dollar Make ...
Press Inquiries
If you are a media representative contact us below.
